Smoke Without Smoking

Electric cigars, also known as e-cigars, are no joke. There are also e-cigarettes. Paul DiSilvio, the 34-year-old founder of La Casa Grande Tobacco Company, began stocking them in December after stumbling across a description on the Internet. The pitch was: odorless, tobaccoless products that companies claimed offered the experience of smoking without all the hazards. He found the pitch intriguing and decided to run with it.